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Your Copy Sucks: How to Pitch a Blogger

(CC) flickr // websuccessdiva Do you want to know an inside secret on how to pitch a blogger? Oh man. Lean in close. No, closer. That’s it. Almost. You have to talk to them like they’re a human being....

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Your Copy Sucks: Stealing is Uncool

Wow. Guys. Did we really need to sit down and talk about how you probably shouldn’t steal? Man, I guess we do. So here it goes: when you steal words, pictures, or ideas from other people, especially...

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Watch the Trade Show ‘Tude

In a recent post from blogger Complicated Mama, she talked about a few encounters she had at last week’s Toy Fair. In a surprising turn of events, she was confronted with rude company reps that wanted...

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Do you believe in social media?

When I spoke at the PRSA-CVC Social Media Conference last fall, I told my audience, “You can’t engage in social media for the sake of doing so.”  To my audience, the majority of whom were there because...

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Five Ways Media Training Can Help You…and Your Clients

In public relations, we are taught that preparation is key for any crisis or situation that may need our attention. But, it is equally important on how we train our clients. One of the integral parts...

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